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Catalog Product Photography

A business catalog is a means for companies to present the detailed umbrella of products and services directly to its customers. My Catalog Source’s experienced print product catalog design teams knows and follow print industry standards to ensure your catalog printing solution is both effective and affordable.

Product Catalog Photography
When hiring us at the My Catalog Source, follow our tips below for getting the most from your print catalog product photography experience.

No matter what style of full color catalog photograph or design , the point should always be to make your product catalog the finest. The most common business catalog product photographs feature the product in bold color and clarity shown with no background and a soft drop shadow. The benefits of this style of product photography are:

  • Product jumps off the page
  • Product photographs are larger
  • The drop shadow “eases” the transition between product edges and the page
  • The product photographs are more versatile

Color Catalog Photography Tips
For the same reason that product shots with cropped backgrounds are good, group shots or shots of products with backgrounds are generally less favorable. Studies show that products in group shots typically have lower sales than products photographed individually. Exceptions to this rule are items such as books, cards and stationery.

Traditional photographers charge per photograph on a per use basis and retain ownership of the photograph rights. Instead, find a photographer who specializes in product photography. Such a photographer will charge by the hour resulting in far lower costs for your full color print catalog and be efficient in their work while producing excellent images. Negotiate either unlimited use of the product ,photographs or outright ownership. By the way, at My Catalog Source we work on a simple hourly rate resulting in very low per-photograph rates. Also, you get full ownership rights to the images when your bill is paid in full.

To prepare a product photograph for use in 4 color catalog printing and design, the image will require processing of the digital file for exposure, color, clipping path and saving in a format ready for print. Find a photographer who will complete both the photography and the image processing. At My Catalog Source we always complete the processing of the images with our expert Photoshop staff so that each image is ready for your print job.

If your low cost catalog design will require special non-standard product photographs – group shots, outdoor shots or shots with special backgrounds – design those shots on paper first and get those sketches to the photographer well in advance of your photo shoot.

Always get a good single shot first, even if the same product is shot with a group or with a background.

Group or background product shots have a short lifespan. We typically shoot products in standard single shot format in addition to any special photos. That way the product doesn’t need to be re-shot when the catalog design changes.

Manufacturers’ art varies in style and quality from one to the next. Certainly some suppliers provide excellent quality art. Many do not. We suggest using supplier art only if necessary. But understand it will usually have a negative effect on the catalog design and your brand image.

When hiring us at the My Catalog Source, our printers and catalog design team will get your small business the most from your print catalog product photography experience.

Catalog Printing and Photography Services
At My Catalog Source, no matter what style of catalog design or photograph, our goal is always to make the your printing job is the finest. Our printing company will work with you to ensure your color printed catalog product photographs feature your products and services in bold color and stunning clarity.

catalog printing quote

Advantages of Printing with My Catalog Source:

  • Save Money – Our highly competitive pricing saves you up to 30% as compared to local printers.
  • Premium Products and Services – Our team of experienced printing experts and top quality products mean your satisfaction is guaranteed – the FIRST time.
  • Delivery – We manage your project from start to finish and can cost-effectively ship your order anywhere in the world.

Related Services :
Custom Catalog Binding | Discount Catalog Printing | Commercial Catalog Printing Services

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